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Shrinkit Media Private Limited's Corporate Identification Number is (CIN) U22300KA2019PTC124182 and its registration number is 124182.Its Email address is and its registered address is #407 AADHI APARTMENTS SILVERSPRING LAYOUT, MUNNEKOLAL BANGALORE Bangalore KA 560037 IN. Directors of Shrinkit Media Private Limited are Ramaprasanna Chellamuthu, Chellamuthu Velusamy and Chellamuthu Thirumathi. It is inolved in Reproduction of recorded media Shrinkit Media Private Limited's Annual General Meeting (AGM) was last held on 29 November 2021 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2021. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore.
My sources and more: Thanks to Outside/In for making one of my walks a delight by telling me about “Shrunk and Punk’d.” Hearing that, I went to the Wired, the NY Times, this study, and this Medium article. Finally, for more on seatbelts, CBS and Driving had some facts while here is Cynthia Nixon’s 76 degree protest.Shrinkit Media Private Limited is a Private incorporated on. In 2016, she was working (2016) with Volvo on a female crash dummy.īreaking through glass ceilings, women have entered the rooms where men have been making political, design, and car safety decisions. As for seatbelts, I can cite one female Swedish researcher at the Swedish National Road and Transport Institute.
Wired Magazine tells us that a female VP for merchandising was one reason that that REI is designing equipment and clothing for many body shapes and sizes. While there is gender design discrimination, we can end on a hopeful note.Ĭiting thermal sexism, New York’s Cynthia Nixon requested that a 76-degree room temperature for her debate with Governor Andrew Cuomo. Our Bottom Line: Gender Design Discrimination However, the 2016 safety data still indicate the male is safer because of seatbelt design. We should add though that the National Highway Administration started using female crash dummies in 2003 and GM, way before that, during the 1980s.
One possible reason? According to CBS News, seatbelts are designed for the average 40-year old man. A 2011 study concluded that women wearing seatbelts had a 71% higher chance of moderate injury than a man in a seatbelt. It is supposed to be “pretty.”įor seatbelts also, the men have been favored. It has fewer pockets, loops that are less durably made, and even a totally useless fringe. The women’s version is typically smaller and purple, pink, or light gray. Described as sleek and rather urban, men’s backpacks have metal loops and a generous supply of pockets. When you look in the men’s department for backpacks, the usual choice is dark gray or black. This thermal comfort gender discrimination is only the beginning… Design DiscriminationĪccording to the “Shrunk and Punk’d” podcast from New Hampshire Public Radio, women who want serious gear head for the men’s section in most stores. I added the arrow:īecause women like and need it warmer–75 degrees rather than the male 70 degrees–much less cooling is necessary in commercial buildings. What they wound up with is great for most men. To get some answers, they quantified the thermal protection from a man’s clothing (the clo scale) and a man’s activity (his MET). Decades ago, the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) needed guidelines for indoor climate control. Our story starts with a 154 pound man in a business suit. The reason takes us to some solid science…for men. For years, women have needed sweaters, jackets, even snuggies at work.
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